Swedish company Vargas is launching the Aira heat pump, with a pay monthly option to improve affordability.
Aira offers an affordable fixed monthly fee – currently piloting in Italy and will launch in Germany and UK later this year.
The company has ambitions to be present in more than 20 markets by 2030. It has a production facility in Wroclaw, Poland, where production will start in 2024.
Harald Mix, Chairman of Vargas and Aira, said:
The EU’s Fit-for-55 is a vital political framework for reaching the Paris Agreement, but we need bold business initiatives to meet the commitments. By applying Vargas proven model of vertical integration and scale, Aira can offer consumer cost-savings as well as greener residential heating – this is the most efficient way to achieve net zero. The heat pump technology is widely adopted across Scandinavia. Aira’s offering, together with national regulations and subsidies, will accelerate adoption across Europe.
Vargas says Aira will make heat pumps affordable and accessible with zero up-front costs and a monthly fee, lowering heating related costs by 30%. It also plans to provide a quick and smooth customer journey going from quote to installation within four weeks.
Martin Lewerth, CEO of Aira, said:
With clean energy-tech for every home, Aira is transforming residential heating and accelerating Europe’s energy transition and decarbonisation. Today, consumers spend thousands of euros on inefficient, dirty and expensive gas based heating. We will make heat pumps affordable, cut energy bills and emissions. Our unique direct-to-consumer model will dramatically change how European families heat their homes.
