Research from British Business Bank reveals 74% of smaller business don’t understand net zero or how it applies to them.
The Opinium survey of 1,000 smaller businesses found more than half (54%) believe the language, terminology and information around carbon emissions reduction is too complex and 61% want more information on how to take action to reduce emissions.
In addition, nearly half (44%) of those surveyed don’t know where to get information on reducing their carbon emissions and how best to approach related commercial or financial opportunities.
The British Business Bank’s #GreenToGrow campaign aims to demystify decarbonisation, and alert smaller businesses to the commercial benefits. Resources include a ‘Green Decoder’, which is an online guide co-created with Nottingham Business School, Nottingham Trent University to help smaller businesses decipher the terminology surrounding decarbonisation.
The online Finance Hub also provides a series of guides and information about sustainability issues and how smaller businesses can start their journey towards net zero.
‘Carbon jargon’ terms misunderstood by businesses include:
- Greenhouse gas emissions: 87% of businesses did not have a full understanding of the term and what it meant for their business
- Decarbonisation: 78%
- Net zero: 74%
- Carbon neutral: 69%
- Carbon footprint: 59%
Shanika Amarasekara, Chief Impact Officer, British Business Bank, said: “Smaller businesses are far too often put off by the overcomplex ‘carbon jargon’ that comes with reducing emissions. By helping decipher some of the terminology around decarbonisation the British Business Bank hopes to show smaller businesses that simple, incremental changes, such as switching off equipment when not in use can make a difference in their net zero transition.
“This will become an increasingly important businesses requirement. Given that many consumers now consider sustainability when they make a purchase, by becoming greener, smaller businesses can enhance their competitive edge and expand their customer base.
“Our new mission at the Bank is to continue to drive sustainable growth across the UK, and to enable the transition to a net zero economy, by improving access to finance for smaller businesses. This new #GreenToGrow campaign will help more businesses find the information they need to move toward transition.”
Dr Muhammad Mazhar, Senior Lecturer in Sustainability, Nottingham Business School, Nottingham Trent University, said: “Smaller businesses are key to our economy and have significant carbon emissions impact. They can act as agents for change to meet the UK government’s net zero targets. Most smaller businesses are at the initial stage of their carbon management journey and will benefit from the support provided through the British Business Bank’s #GreenToGrow campaign. Smaller businesses have been overlooked in the past and this is changing. The business case for carbon management is stronger than ever and smaller businesses have an opportunity to act now to remain competitive.”
