Netflix has said it will achieve Net Zero greenhouse gas emissions by the end of 2022, with a plan called Net Zero + Nature.
It has set out the following steps:
Step 1: REDUCE emissions
Step 2: RETAIN existing carbon storage
Step 3: REMOVE carbon from the atmosphere
The company says that by the end of 2022, it will incorporate investment in the regeneration of critical natural ecosystems to achieve Net Zero. These projects, such as restoring grasslands, mangroves, and healthy soils, capture and store carbon, in addition to other benefits.
The Netflix strategy is said to align with the latest guidance from Oxford University and the Science-Based Targets Initiative’s (SBTi) criteria. It has also joined the U.N.’s Business Ambition for 1.5°C group of companies, as well as America is All In, a consortium committed to execute against the Paris Agreement’s goal to limit global warming to 1.5ºC.
Netflix says its 2020 carbon footprint was 1,100,000 metric tons. Roughly half (50%) of that footprint was generated by the physical production of Netflix-branded films and series.
The remainder (45%) comes from corporate operations and purchased goods (like our marketing spend). Also, cloud providers like Amazon Web Services and the Open Connect content delivery network to stream the service, which account for 5%.
