Ladies and gentlemen…it’s showtime
As I write this there are less than two weeks to go until InstallerSHOW and, as I am thinking about little else at the moment, I am sure you’ll forgive […]
Ladies and gentlemen…it’s showtime
As I write this there are less than two weeks to go until InstallerSHOW and, as I am thinking about little else at the moment, I am sure you’ll forgive […]
Supporting sellers: Move dead stock with help from e-commerce giant, ebay.
Ebay have been focussing on supporting brands, distributors and sellers onto their platform especially in DIY/Building Materials/Bathroom and now kitchen categories as the demand for these products is out-stripping available […]
Time to celebrate industry heroes
It was a humbling yet inspirational experience filming the latest clutch of InstallerMERIT recipients who will receive their recognitions at InstallerSHOW this month. Now in its 4th year, InstallerMERIT is […]

The Wates Innovation Zone at InstallerSHOW 2022
10 highlights you won’t want to miss at InstallerSHOW 2023
At the end of June, elemental will be at InstallerSHOW at the NEC for three days, and here is my pick of the features and content that you will NOT […]
Key insights into changes in consumer showering habits due to cost-of-living crisis
When looking to be more sustainable, water habits really do make a difference. Whether that’s reducing time spent in the shower or by using energy-efficient products, everybody has a part […]
Buckle up for the decarbonisation ride
I have been looking for a good metaphor for the journey towards decarbonisation that we are all involved in and I have decided that, although it’s a bit of a […]
Searching for the social media silver bullet
You’d be hard pushed to find many people working in marketing, content or PR who haven’t at some point been asked “can you make this go viral?” before being shown […]
Bringing the elemental community together at InstallerSHOW
At the end of next month we’ll be at the NEC again, so I thought I’d share a small taster of what’s in store for the elemental audience alongside three […]
Big steps forward for energy-efficiency
There were two back-to-back events in April that seemed significant for the direction of travel of the heating industry. First, a new Energy Efficiency Centre was launched in Farnborough, designed […]
At a glance: US housing and home improvement market
How might the global economy impact the home and building category? To examine what the future holds for businesses, including those in the heat, energy, air and water industries — […]
How tradespeople can benefit from using TikTok
Rapid rise of TikTok There is an exciting opportunity for marketers to join the trend of using TikTok for their businesses, as the number of active social media users of […]
Exciting times to spread the word
These are exciting times for anyone involved with HVAC, as the drive for net zero is finally starting to build momentum. Interest is rising for low-carbon technology of all scales […]
Want to download a media pack? Please use the form below:
Interested in having a stand at elementalLONDON? Submit the form below and one of our sales team will be in touch to talk you through options to suit your business.