The 2,800-capacity home of Bridlington Town AFC has completed the first phase of the installation of 400 rooftop solar panels, capable of generating 180kW,  that will see the club save up to £42,000.

The panels have been installed by Duracell Energy Platinum Partner, Pure Renewables, and are accompanied by multiple EV chargers at the ground.

HDM Energies, owners of Bridlington Town AFC, has installed the solar panels at the stadium under its Energy for All scheme, which enables the football club to directly purchase the solar energy produced at rates significantly below grid-supplied prices.

Since the pre-summer takeover of the club by HDM and new Chairman Dan Rogers, the club, currently competing in the Northern Premier League East Division, the eighth tier of English football, has attracted support from new partners Duracell Energy.

Mark Millar, CEO of Cheltenham-based Puredrive Energy, an authorised Duracell licensee, said:

Duracell Energy is thrilled to be joining Bridlington Town AFC in their exciting journey towards a greener future. With a long-standing commitment to supporting grassroots football, we’re proud to stand alongside the new ownership as they drive Bridlington’s upward progress through the football league.

As a leading manufacturer of smart energy solutions, Bridlington Town’s ambitions align perfectly with our values of providing cheaper and greener energy to accelerate the transition to net zero. In addition to sponsoring this season’s shirt, Duracell Energy is powering the Seasiders renewable revolution with the installation of EV chargers at Queensgate, providing fans with a sustainable option to travel to and from games.

Dan Rogers, CEO of HDM Worldwide Limited, said:

Since taking ownership of the club just a few weeks ago, we’ve made such positive strides towards a sustainable future. Savings from the new energy scheme and the revenue generated from the solar systems will be passed onto loyal Seasiders fans, and reinvested via playing budgets and more. We want to ensure that cost is not a barrier to attendance for local football fans. Our focus is on maintaining a thriving football environment, creating new opportunities for the team, and giving back to the local community and the region that has been so supportive of our business.

Being able to work with such partners as Duracell Energy on our solar ambitions and regenerative output has brought a new dimension to our ambitions at BTAFC. Alongside the EV charger installation, having a leader in solar and battery technology as a kit sponsor is not something you often see at this level, and shows our fans and stakeholders our ambition for the team, the sustainability of the club, and the area at large.